NEW DELHI : Amazon Prime Video will premiere Tamil coming-of-age comedy-drama, Achcham Madame Naanam Payirppu with Akshara Haasan in the lead role, with Usha Uthup, Anjana Jayaprakash, Malgudi Subha, Janaki Sabesh and Suresh Chandra Menon in key roles. Produced by Trend Loud and written and directed by Raja Ramamurthy, the film has toured various international film festivals such as HBO International South Asian Film Festival, Caleidoscope Indian Film Festival in Boston, Indian Film Festival Chicago South Asian Festival, Atlanta Indian Film Festival, Tasveer South Asian Festival. Seattle Film Festival and the Mosaic International South Asian Film Festival in Canada. The film will begin streaming on March 25.
“Achcham Madame Naanam Payirppu is a lightweight slice of life watch. It’s a coming-of-age drama where a young girl struggles to balance her desires with family pressures. I believe every young adult will identify with my character in the film,” Haasan said in a statement. Director Raja Ramamurthy called it a relatable story, told from a young girl’s perspective, which has never been attempted before in Tamil cinema.”I worked with a predominantly female cast and crew, and their contributions helped bring the female perspective to life brilliantly,” he said in a statement.
Certainly, video streaming platforms are increasingly exploring storylines that can accommodate women, of all ages, as protagonists, unlike feature films which are predominantly male-dominated.
For example, Raveena Tandon-featured Aranyak and Pooja Bhatt Bombay Begums on Netflix were instant hits. Just like Amazon Prime Video Panchayatstarring Neena Gupta and Disney Hotstar Aaryawith Sushmita Sen. The trend is catching up with the arrival of Netflix Looking for Anamikawith Madhuri Dixit and Amazon’s Hush hushwith Juhi Chawla and Ayesha Jhulka.
The emergence of digital media has not only provided opportunities for older actresses, but now all-female crews are also spearheading projects.
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