NEW DELHI: Amazon Prime Video, which recently partnered with Tamil star Suriya on a four-movie deal, will feature the first on the list, its production Raame Aandalum Raavane Aandalum September 24. The social satire stars Ramya Pandian, Vani Bhojan, Mithun Manickam and Vadivel Murugan, and was directed by Arisil Moorthy.
“At Amazon Prime Video, we have always believed in the diversity of storytelling and now we have brought the most authentic local stories to the service,” said Vijay Subramaniam, former Director and Head of Content, Amazon Prime Video India in a statement, calling the film “a story of simple human emotions interspersed with humor … which will surely find a connection among the masses.”
Granted, Amazon has previewed a series of films in regional languages over the past few months, including Suriya’s. Soorarai Pottru, Jyothika Ponmagal Vandhal, sports action movie Sarpatta Parambarai, films in Telugu Narappa and Tuck Jagadish and malayalam movies Joji, Kuruthi and Case closed, among others. Rivals Netflix and Disney + Hotstar are also beefing up their South Indian libraries.
Films in the four languages of South India, including their dubbed versions in Hindi, are making big returns on streaming platforms, contributing 10-25% of the overall audience, following their popularity trend to satellite television. Although experimental niche films have been discovered beyond their home states on the one hand, mainstream offerings featuring big names like Dhanush, Rajinikanth, Allu Arjun on platforms like Netflix, Amazon Prime Video, Disney + Hotstar, and MX Player also grabbed attention, as families gather to gaze at the stars.
Action, thriller and romance remain big genres, followed by drama and horror. As industries in the south bank heavily on larger-than-life characters and mainstream entertainment, the pandemic has also opened up opportunities to go digital for many films that couldn’t wait for theatrical release.
Never miss a story! Stay connected and informed with Mint. Download our app now !!