New Delhi: Bollywood is ready to bet bigger on the proven strategy of patriotic and nationalist films in the post-covid months to bring audiences back to the cinema.
Filmmakers and trade experts have said that films like Kangana Ranaut’s Tejas where she plays a fighter pilot, the biopics on Sam Maneckshaw and Sardar Udham Singh, both starring Vicky Kaushal, the film about the freedom fighter Durgawati Devi and Ajay Devgn’s film about the India-China Galwan Valley clash , among others, should attract viewers feeding on their sense of pride for the country and the war heroes.
Films about patriotism did well in theaters earlier. Producers are also excited about response films like Gunjan Saxena – The Kargil Girl and Shershaah have seen it on video streaming services lately. Additionally, the Cinematograph Amendment Bill, if approved, will eliminate the possibility of creating niche experimental cinema, trade experts have said.
“All Indians are inherently patriotic and this positive feeling that unites communities will play a very big role in bringing people back to the movies, especially after a period of loss and death when they are looking for something to celebrate or to look forward to,” said the filmmaker. Milap Zhaveri including John Abraham-starrer Satyameva Jayate 2 is ready to be released. Zhaveri, however, pointed out that there are different genres of upcoming patriotic movies, from biopics to a sports movie like ’83 to a commercial artist like Satyameva Jayate 2. “Cinema is a mass consumption medium and when audiences return to the cinema they would want something larger than life that feels like we are one. Nationalist films lend themselves easily to this, ”he added.
Atul Mohan, editor-in-chief of trade magazine Complete Cinema, said the patriotic film genre is here to stay, not only because people love stories of inspiring personalities, but since cinema has always reflected the mood. of the nation, one that is being driven by the current government, is definitely wearing its patriotism up its sleeve. “These films have a good track record, especially with stars like Akshay Kumar. People want value for money, and there’s that sense of community pull and adrenaline rush that national pride brings, ”Mohan added.
A senior studio executive, who spoke on condition of anonymity, admitted that it made sense to invest in these films because of their ability to distract people from day-to-day issues and the fact that they work well for the masses.
Film critic Manoj Kumar R, however, pointed out that while many filmmakers have jumped on the bandwagon to make these chauvinistic films in the past, the nearly two years of covid have changed audiences’ tastes. “People have been exposed to a lot of great content on OTT platforms and it will change the way they view the world. The filmmakers could take a brutal shock because viewers may not tolerate the kind of nonsense they did earlier, ”Kumar pointed out.
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