LOS ANGELES (AP) – When Chance the Rapper filmed a secret gig four years ago, he intended to make a movie for the big screen but ended up putting the project aside after not knowing how to edit them all. sequences.
But while crouching at home during the pandemic, the Grammy winner took the opportunity to learn about the profession of filmmaker. Chance has hosted and performed in several virtual concerts, including “Chi-Town Christmas” – which he wrote and directed – giving him enough confidence to revisit the idea of making his own film.
“I had a lot of notes and editing ideas, but I didn’t know how to edit,” he recalls. “But during the pandemic, I started doing virtual concerts and conducting them myself. I learned all of these skills that filmmakers have – one of them was knowing how to edit and work with editors. I needed this. “
Now, the Chance filmmaker’s aspirations are coming true with his concert film “Magnificent Coloring World”, which premieres August 13 in select AMC theaters. The concert was filmed in her hometown of Chicago during her Magnificent Coloring World Tour in 2017, shortly after winning three Grammys thanks to her indie project “Coloring Book” in 2016, which won Best Album by rap. The project became the first streaming-only album to win the award. He also won the trophy for Best New Artist and Best Rap Performance for his song “No Problem” with 2 Chainz and Lil Wayne.
The film-concert will celebrate the fifth anniversary of “Coloring Book”.
Chance could have gone the route of the streaming service, but he chose to pitch his concert movie idea to AMC theaters a few months ago in hopes of immersing moviegoers in his full concert experience.
“There is just something different about going to see something in the movies, instead of watching it in your bed or whatever,” he said. “I always knew I wanted this to be experienced in a group and on a giant screen with crazy surround sound.”
Chance led the film’s editing process and self-distributed the film through his House of Kicks umbrella, which reinvents music, film, and virtual experiences. Its partnership with the movie chain marks the first time that a musical artist has independently distributed a film through AMC.
“The appreciation for Chance’s dazzling creation is a true demonstration of the power and emotional connection audiences have with Chance, and what it feels like watching their work on AMC’s big screens,” said Adam. Aron, CEO and President of AMC Entertainment. “It’s a reminder of the unexplored programming possibilities at AMC, and we’re thrilled to lead this way with Chance The Rapper and his team.”
“Magnificent Coloring World” features a variety of scenes designed by Chance and was filmed on a soundstage in three and a half weeks. The rapper said he wanted to tell a unique story with each frame with the help of director Jake Schreier, who directed the 2015 film “Paper Towns”.
While developing the concert film, Chance said watching it made him eager to perform in front of a live audience. He will be doing his first and only in-person performance this year at Summerfest in Milwaukee in September.
“It made me very thirsty,” the rapper said before adding that watching the film had also helped him polish parts of his performance on stage. He said music festivals like Summerfest were necessary for him and for people who “love the ability to experience music live”.
“Watching one of my performances from four years ago, I’m like ‘I would have done this’ or ‘I would have done that’,” he said. “I’m like, ‘I can’t wait to perform this particular song now. I watch him as a performer, but also as a filmmaker.
Chance was inspired to create his project from other musicals and concert films such as “Roger Waters: The Wall” in 2014 and Michael Jackson’s “Moonwalker” in 1988. He thinks more musicians should look to distribute directly in theaters.
The rapper plans to go behind the camera more as a filmmaker.
“The climate makes us feel like we have to go straight to VOD or sometimes do a smaller festival circuit,” he said. “But I think the theater world could use it. The filmmaking industry could use it too.