CII’s Media and Entertainment Committee hosted the second edition of CII SummitFX, which lasted for six days and saw some interesting sessions from August 24-29.
Fittingly, the theme for 2021 was “The Reset”. Emerging from the two waves of COVID 19, many industry verticals in the Animation, Visual Effects, Gaming and Comics (AVGC) industry have seen several businesses continue to grow while industries related to ‘live action Have suffered an inevitable setback in 2020. Some of the traditional sectors have since regained lost ground by reinventing new production methods, adopting virtual production technologies to recover.
CII SummitFX 2021 was organized in partnership with the Union Ministry of Information and Broadcasting, Karnataka State Government. The online event is supported by Technicolor with Mobile Premier League as main partner and Animation Xpress as online promotional partner.
The CII SummitFX 2021 was inaugurated by the Additional Secretary of the Ministry of Electronics and Information Technology, Dr Rajendra Kumar, Managing Director, STPI Dr. Omkar Rai, Chairman of the CII National Committee on Media and Entertainment and Country Director of The Walt Disney Company India and Star India and Chairman K Madhavan, Vice Chairman of the CII National Committee on M&E, Chairman of the CII Sub-Committee on AVGC & Immersive Media and Country Director of India Technicolor Biren Ghose and co- Chairman of the CII National Committee on Media and Entertainment, Chairman of the Producers Guild of India and Founder of Roy Kapur Films and Managing Director Siddharth Roy Kapur and Additional Secretary of the Ministry of Information and Broadcasting, Neerja Sekhar.
The inaugural day one session kicked off with Ghose’s welcome address, outlining the details and programs of the six-day session and also mentioning how the AVGC sector has been developed over the past few years.
As the day wore on, there were extensive discussions about how competitive play is taking it to the next level. They also shed light on the fact that gambling was previously only for leisure and is now turning into a daily habit and a viable profession. Panelists shared their views on how the gaming ecosystem has grown exponentially in India compared to its countries.
The difference between real money games, casual games, fantasy sports, and eSports was the highlight of one of the discussions. In addition, the main reasons why small studios in the AVGC industry were hugely affected by scaling up during the pandemic were discussed. It was: an insufficient funding path, qualified talent, competition from other emerging countries, a change in YouTube’s advertising revenue policy for children’s content, a balance of power that remains in the hands of foreign studios for the co-production.
The second day of CII SummitFX 2021 focused on how to develop the skills, emerging opportunities and technological aspects of the AVGC sector.
The landmark discussion was a “Special Policy Session on the AVGC Sector – Focus on Games and Emerging Vertical Markets” which was moderated by Biren Ghose, Vice Chairman of the CII National Committee on Media and Entertainment and Country Head of Technicolor India, as well as a mix of government policy makers and key stakeholders; including Punnaryug Artvision and Screenyug Creations Founder and CEO, Ashish Kulkarni, Nazara Technologies Manish Agarwal, Premier League Senior Vice President (MPL), Strategy and Business Operations, Naman Jhawar, CII India @ 75 Board Chairman and Vice -President of the JetLine Group of Companies and Managing Director Rajan Navani, and Deputy Secretary of the Ministry of Commerce Darpan Jain.
The other sessions were a fireside chat between Biren Ghose and the author of Demystifying esports Baro Hyun; “Turbocharging the entertainment landscape in India” who discussed various aspects of how the Indian esports system has flourished over the years and how the industry will rise to new levels in the future; ‘E-learning, E-commerce, Esports boom in India and how content and collaboration are driving growth in key segments in a post-pandemic era ”and “Media Technology – The Cloud Imperative” which focused on the major changes that have taken place in the media industry where streaming is no longer a side business and media consumption habits are constantly changing.
Day three saw various industry stakeholders come together to aggregate the policies and state-led initiatives that have boosted the ecosystem.
‘Building an ecosystem through state AVGC associations‘ Did participants explain how imperative state involvement is in the growth of the AVGC sector and ‘Feeding the AVGC start-up ecosystem‘saw an open conversation among the attendees regarding the importance of encouraging industry with the help of technology.
One of the most intuitive sessions of the day, “Entertainment powered by 5G – Paradigm shift in the experience” saw the participation of key ecosystem pillars as they spoke about how 5G is a technology that is destined to transform the way we live, well, digital experiences by providing faster connectivity and a lower latency. It is poised to revolutionize the entertainment industry, offering us more immersive experiences through virtual reality (VR), augmented reality (AR), mixed reality (MR), cloud gaming and more. ‘other means. The expert panel also discussed the experiential differentiation in 5G-powered entertainment.
The fourth day covered in-depth discussions on 10X growth in the AVGC industry, production of animated feature films, Indian intellectual property going global and a farewell session by the who’s who.
The first session “Indian Stories, Global Appeal: Creating Local Animation PIs” highlighted how the AVGC industry and the creation of intellectual property are developing tremendously and providing new opportunities for the Indian animation industry around the world. The panelists also shared their views on how to create global PIs and the importance of diversifying the story while creating content for the global marketplace.
“How to succeed in the co-production game” shed light on emerging co-production agreements and the growth and development of the industry through this co-production. ‘Rigning the Silver Screen: Focus on Producing Animated Feature Films’ reassured that the future of animated feature film production is in good hands. The panelists recognized that it is about innovation and creatively inventing something forward thinking.
The day ended with a farewell session on ‘CII SummitFX 2021 – Global AVGC & Immersive Media Summit’ which saw the participation of various stakeholders and ministers.
Day 5 of CII’s SummitFX saw a group of pillars from the AVGC spectrum shed light on various aspects, from ‘Building Robust and Scalable Academic Pipelines in VFX ‘,’ Story with Disney International, Wild Canary & Mikros –The Chicken Squad‘,’ Using visual effects and animation in modern applications ‘,’ How to establish a creation and distribution ecosystem for immersive content ‘, at’ Making of Love & Monsters. ‘
The day started with a benchmark conversation about “Building robust and scalable university pipelines across all areas of the visual effects ecosystem”. This discussion revolved around ‘robustness’ and ‘scalability’, where the industry shared what they would like from educational institutions on how they see themselves being allowed to transition students from intention to capacity.
An exciting session on the “Using visual effects and animation in modern applications” included a few takeaways where the experts shed some light on how visual effects fuel brand extensions and revenue extensions. Panelists discussed how individuals should research new technologies while staying at home, which will further help develop or provide expertise when needed. As technology is constantly evolving, it is crucial that everyone hone their skills to improve the ecosystem.
All in all, the day ended with a broader perspective where experts weighed in on what outcome is achievable if personal skills and technological advancements are brought to scale.
The sixth day of CII SummitFX saw prominent figures from the AVGC industry discussing crucial topics such as building an industry for women and also highlighting various emerging opportunities in the visual effects industry and the art of creating a visual effects studio from scratch.
The day began with an energetic and impactful discussion about ‘Break the ceiling, change the game. Share your story ‘. This discussion focused on creating a space for women in the AVGC sector. The panelists shared their life and professional experience on how they crossed barriers and overcome all challenges throughout their career path.
‘Opportunities in the visual effects industry for Indian students highlighted the evolution of the visual effects industry and new emerging opportunities. This highlighted the emergence of new pipelines, what it took to adapt to the work-from-home culture during this pandemic, and how digital media is creating vast opportunities in the area of AVGC.
Overall, CII SummitFX 2021 was a success. The event featured a busy schedule: bid-ask market; speeches by government officials and industry leaders; panels and presentations by global executives and creatives; policy discussions, reports and white papers.
CII SummitFX 2021 saw over 40 knowledge sessions and over 100 speakers discussing a wide range of issues that cut across the spectrum and seek to develop cohesive engagement with industry with cross-sector policy dialogues and strategic exchanges.