EXCLUSIVE: Cinedigm has acquired the North American rights to Roshan Sethi’s first feature film, 7 days, with plans to hit theaters early next year.
The executive of the romantic comedy produced by the Duplass brothers centers around Ravi (Karan Soni) and Rita (Geraldine Viswanathan), two Indian-Americans who are settled on a date pre-arranged by their parents the old-fashioned way. Although the couple initially appear to have nothing in common, they develop a relationship as the Covid-19 pandemic breaks out and they are forced to shelter together.
Sethi wrote the script for the film, also starring Zenobia Shroff, Aparna Nancherla, Gita Reddy and Mark Duplass, with its lead actor, Soni. Liz Cardenas and Mel Eslyn have produced, with Jay and Mark Duplass, Soni, Sethi and Viswanathan as executive producers, and Maddie Buis as co-producer.
âThanks to the skillful leadership of Roshan Sethi, 7 days reminds us that the best relationships surprise us, make us better people and push us out of our comfort zones, âsaid Yolanda Macias, Director of Content at Cinedigm. âKaran Soni and Geraldine Viswanathan bring awesome comedic timing and genuine emotion to their roles as these two charming, flawed, and utterly relatable romantic characters. We are excited to share this festival favorite with audiences around the world. “
âWe made this film as an ode of love to the traditional arranged marriages that have uplifted many of us. The story is meant to both embody and subvert the expectations of romantic comedies, âSethi said. “We think it’s a love story you’ve never seen before, rooted in the hilarity and warmth of Indo-American culture.”
“Having worked with Karan when he was an actor on Security not assured and later on his directorial debut in Room 104, I was delighted when he and Roshan brought us this project. 7 days represents millions of stories, not only of where you were when this hellish year happened, but who you were with when it all changed, âadded Mark Duplass. “I think the audience will see themselves in these characters because they represent a real part of us all, and I hope they will feel good about this hilarious, unique and heartfelt story.”
7 days premiered at the 2021 Tribeca Film Festival and then screened at festivals around the world including the Bentonville Film Festival (where it won Best Narrative Feature), San Diego Asian Film Festival (Best Feature narrative film), the Naples International Film Festival (Best First Feature), BFI London and Nashville Film Festival. Sethi, Soni and Viswanathan will then be honored in the New American Perspectives program at the Hawaii International Film Festival, celebrating immigrants’ contributions to cinema. There, the three filmmakers will also present a master class on their collaboration and work in film and television during this period.
The 7 days the acquisition agreement was negotiated by Melody Fowler, vice president of acquisitions, on behalf of Cinedigm and ICM Partners on behalf of the film.
Sethi is replaced by WME and Lit Entertainment Group; Soni by CAA, 3 Arts Entertainment and Ginsburg Daniels Kallis; Viswanathan by WME, 3 Arts Entertainment, Mollison Keightley Management and Sloane, Offer, Weber & Dern; Duplass Brothers Productions by ICM.