Sierra / Affinity Appoints Kristen Figeroid Chief Executive Officer and Executive Vice President – Deadline


Former Sierra / Affinity Director Kristen Figeroid joins the company as Managing Director and Executive Vice President. In his new role, Figeroid will lead the day-to-day operations of the eOne branch and oversee all sales and partner service activities. Figeroid previously served as Sierra / Affinity’s executive vice president of sales and distribution from 2010 to 2015. She will report to eOne’s film president, Nick Meyer, and the film’s chief operating officer and television, Marc Schaberg.

Figeroid most recently served as Senior Vice President of International Sales and Distribution at Endeavor Content where she worked on films such as Book Club, Monkey Man, The Peanut Butter Falcon, and Maggie Gyllenhaal’s award-winning debut feature at the Venice Film Festival, The lost girl.

In his previous role at Sierra / Affinity, Figeroid handled sales of films such as Atomic blonde and Oscar nominees Whiplash and Somnambulist.

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Prior to Sierra / Affinity, Figeroid was Vice President of International Sales at The Film Department and was also Vice President of International Distribution at Media 8 Entertainment, and Director of International Sales for Mainline Releasing and Lightning Entertainment. Prior to joining Mainline, Figeroid was employed by Franchise Pictures.

Meyer said, “We are delighted to welcome Kristen back to Sierra / Affinity. Her passion for film and business, strong industry relationships and unmatched expertise in her field make her a fantastic asset to our team as the market continues to evolve for independent film sales and financing. . Kristen has an infectious energy and has been an integral part of the company’s growth for many years, we look forward to continuing this upward trajectory with her on board.

Figeroid added, “I am delighted to join Nick, Marc and the rest of the Sierra family and quickly resume the collaborative relationship we have enjoyed for many years. I am grateful to be a part of this organization and excited about the tremendous opportunities that lie ahead.

About Monty S. Maynard

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