Last year, a group of celebrities began wearing merchandise featuring the logo of independent film studio Elara. From Timothée Chalamet and Emily Ratajkowski to Finn Wolfhard and Pete Davidson, Hollywood’s hottest names couldn’t get enough of the production company founded in 2014 by Sebastian Bear-McClard and Josh and Benjamin Safdie.
Elara has gained attention for releasing some of the most publicized movies and TV shows of recent years. He delivered Jay-Z’s 2017 video for ‘Marcy Me’, one-off TV show Brockhampton: Sugar and Good time, which starred Robert Pattinson, in 2017, has in turn established itself as an ultra-cool counterpart to industry giants such as Warner Bros and HBO.
We’re here to officially predict that the same is about to happen with A24. The private film production company is the independent distributor of Oscar-winning films such as Moonlight, Lady Bird, Minari and Ex Machina, as well as recently published The green knight and Zola, and was asked by Elara to produce Uncut gems in 2019.
A24 has also just received the green light from hip-hop megastar Travis Scott, who has announced his partnership with the independent label to create his own film, Utopia. The film will be released at the same time as his next album of the same name and in the continuity of his previous albums (Astromonde, Rodeo), we’d expect there to be a bunch of great merchandise – likely with the A24 brand and Scott’s Cactus Jack – to coincide with the launch.
But if you want to get ahead of the game, read on. The New York-based production giant has already released its own in-house merch. A24 recently partnered with California tie-dye t-shirt company Online Ceramics to create a range of clothing featuring the graphics of The green knight, while the pair had previously fallen Environment and Hereditary treehouse equipment. Plus, A24 even teamed up with Jonah Hill on a t-shirt, as well as streetwear label Brain Dead.
Our advice: come in before the die-hard Travis Scott (or Timothée Chalamet) fans beat you. Below are the best A24 products on offer right now …
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