ViacomCBS Gives MTV’s Chris McCarthy and Nickelodeon’s Brian Robbins Global Reach, Marketing & Advertising News, AND BrandEquity


George Cheeks, President and CEO of CBS, will now be responsible for CBS’s global content strategy.

ViacomCBS is promoting the executives of MTV Entertainment Group and Nickelodeon to give them global oversight of their brands, he said Thursday, as the company strives to expand internationally.

As part of the new structure, MTV President Chris McCarthy and Nickelodeon President Brian Robbins will also take over the leadership of these companies, with a global mission.

George Cheeks, President and CEO of CBS, will now be responsible for CBS’s global content strategy.

These measures are part of a larger restructuring aimed at unifying the company’s US and international operations.

The three leaders will continue to report to ViacomCBS Chief Bob Bakish. The head of ViacomCBS Networks International, Raffaele Annecchino, will retain the same role.

In June, the company announced that it had appointed Tanya Giles, director of programming for MTV Entertainment Group, as director of programming for its streaming division, as part of a senior management reorganization that formalizes the activities of direct sales to consumers of the company at the heart of everyone’s work.

ViacomCBS announced a previous streaming related reorganization in October, ahead of the launch of the Paramount + streaming service.

ViacomCBS renamed its streaming service formerly called CBS All Access to Paramount + in March …

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